Wednesday, 13 January 2010

Ethical and natural beauty products 'becoming more mainstream'

Ethical and natural beauty products
While the majority of those buying natural beauty products are committed to ethical causes, an increasing number of those in the mainstream have been attracted by the cosmetic items.

Dan Welch, co-editor of Ethical Consumer Magazine, claimed that so-called 'committed consumers' are continuing to buy the products despite the economic downturn.

He added that customers are beginning to prioritise more ethical brands in everything from cut flowers to natural beauty products.

Mr Welch claimed that this is beginning to have a political effect, with those committed to buying natural beauty products championing causes that often quickly become legislation.

He added: 'Committed ethical consumers are more likely to be politically active, to be involved in non-governmental organisations [and] to get involved in campaign groups.'

Recent research by Marketing Week found that only six per cent of shoppers realised that they could buy fair trade beauty products, compared to 72 per cent who knew they could buy ethically-sourced coffee.ADNFCR-2885-ID-19555121-ADNFCR

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