Jason Wigglesworth, operations director of the salon chain Gentry Grooming Co, said that rather than nicking their girlfriend's products, guys should look for items which suit their skin. His comments come after research from Sheila's Wheels last week showed that many guys borrow their partner's beauty products.
'This is due to some of the following - more testosterone, lower levels of PH, the skin is thicker and more acidic, also it produces more oils - a major contributor to spots,' he added.
The expert added that now we are seeing a new breed of men who are not ashamed to reach for creams and natural beauty products to improve their looks.
Another boom Mr Wigglesworth has noted is that more guys are taking tweezers to their eyebrows and tidying them up.
'What more could a women ask for?' he added.
'This is due to some of the following - more testosterone, lower levels of PH, the skin is thicker and more acidic, also it produces more oils - a major contributor to spots,' he added.
The expert added that now we are seeing a new breed of men who are not ashamed to reach for creams and natural beauty products to improve their looks.
Another boom Mr Wigglesworth has noted is that more guys are taking tweezers to their eyebrows and tidying them up.
'What more could a women ask for?' he added.
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