Wednesday, 24 March 2010

Male grooming market 'to be worth $33.2bn by 2015'

Male grooming market
The male grooming market is set to grow over the next five years as guys increasingly choose to buy products like natural skin care items.

Global Industry Analysts (GIA) predicted that the value of the world market for men's grooming will reach a minimum of $33.2 billion (£22.2 billion) by 2015.

Toiletries are likely to be the fastest growing category, according to the report. This includes bath and shower products, hair care, natural skin care items and deodorants.

The report follows a similar prediction by beauty writer Zara Rabinowicz, who recently suggested that there are many more male grooming products coming onto the market due to growing demand.

GIA suggested that the rise of the metrosexual male is partly responsible for this trend, as well as the growing middle class population and increased access to the internet.

Male role models such as sportsmen and film stars like David Beckham and Zac Efron are also popularising grooming products.

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