Wednesday, 7 April 2010

Taste for fragrance alters with age

Taste for fragrance alters with age
Women's taste for fragrances changes as they get older because of the ageing process, prompting them to look for different natural beauty products.

Stylist magazine explained that the olfactory bulb shrinks and the patch of receptors in the nose thins and spreads out, meaning the ability to smell diminishes.

The publication highlighted recent research conducted in the US which found that women in their 30s and 40s had a preference for strong, musky notes in the latest fragrances.

This supports the notion that older women need stronger scents as they age because they cannot smell them as strongly, because musky ingredients give a perfume staying power, according to the magazine.

Women may therefore like Shanandri, a fragrance from Farfalla's natural beauty products range, which has a slightly musky undertone.

Hormonal changes that take place in the 40s and 50s also have a huge effect on sense of smell.

'Our olfactory senses are heightened; it's a defence mechanism as we go back to our animal instincts,' Dr Marion Gluck told the magazine.

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